Clean Links
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Google Link Cleaner

Google Search wraps outbound clicks in `google.com/url?q=` and appends `gclid`, `srsltid`, `ved`, and `usg` to the URL. Ad clicks carry `gclid` for Google Ads conversion tracking. Merchant Center auto-tagging started pasting `srsltid` onto organic product results in 2024, then spilled into the rest of Search. Clean the Google link before you paste.

Examples of Trackers and Redirects Clean Links Handles

  • gclid
  • srsltid
  • ved
  • utm_source

Why Google Tracks Links

Google routes outbound clicks through its own redirect and tags each hop with IDs that tie the result back to the query, session, and surface — Search, Shopping, Ads, Gmail, or Discover. `gclid` proves an ad click converted. `srsltid` does the same job for organic product listings. The IDs stay attached long after you leave Google.

Why You Should Clean Google Links

  • Unwrap `google.com/url?q=` so the real URL is visible before you open it
  • Remove `gclid`, `gclsrc`, `dclid`, and `srsltid` click identifiers
  • Strip `ved`, `usg`, `sa`, `ei`, and `sxsrf` session tokens
  • Drop `utm_source=google`, `utm_medium=cpc`, and other UTMs from paid clicks

Examples of Google Trackers and Redirects Clean Links Removes

`google.com/url?q=...` - Search result redirect wrapper`gclid`, `gclsrc` - Google Ads click identifier used for conversion tracking`srsltid` - Merchant Center organic-result auto-tag that now appears across Search`dclid` - Display and DoubleClick click identifier`ved`, `usg`, `sa`, `ei`, `sxsrf` - internal Search session tokens`utm_source=google`, `utm_medium`, `utm_campaign` - campaign tags

Why not just delete `gclid` manually?

Google stacks several IDs on the same URL and adds new ones like `srsltid` without notice. Manual trimming misses the new parameter and can delete `q=`, the one part of a `google.com/url` link that actually carries the destination. Clean Links reads `q=`, follows the redirect, and cleans the final URL safely.

FAQ: Google Link Cleaner

Does cleaning change where the link goes?

No. Clean Links reads the destination from `q=` or follows the redirect, removes the Google tokens, and shows the real URL.

What is `gclid`?

Google Click Identifier — a per-click ID Google Ads adds to outbound URLs so advertisers can credit conversions back to the ad. It is not needed to open the page.

What is `srsltid` and why is it on organic links now?

Search Result Source Listing ID — added by Google Merchant Center's auto-tagging so merchants can attribute organic product clicks. Google started appending it to regular Search results in 2024. Cleaning it still opens the same page.

Are `ved` and `usg` safe to remove?

Yes. `ved` and `usg` are Google's internal Search session tokens. They do not affect which page loads. Google itself strips them when canonicalizing URLs for sharing.

Will cleaning break Google Ads conversion tracking on sites I run?

Cleaning a link you share does not affect ads on your own site. Conversion tracking relies on `gclid` arriving at the site owner's landing page. If you clean your own promo link before sharing, you lose attribution for that share.

Does Clean Links send data to servers?

The Apple app cleans Google links on-device. The web cleaner currently sends the link to the Clean Links API because the full rule engine is too large to ship to every browser right now. We do not log, store, or tie those requests to an account, and shortlinks are still resolved in an isolated, cookie-free context with a randomized user agent.

How does the web cleaner differ from the iPhone, iPad, and Mac app?

The cleaning rules are the same, but the Apple app has more system hooks: Share Sheet cleaning, Safari extension support, QR scanning, Shortcuts, Siri, and Mac clipboard tools. The web cleaner focuses on paste-and-clean in your browser today, and a browser-native WASM version is in progress.

Get Clean Links for iPhone, iPad, and Mac

One-tap cleaning from the iOS share sheet on iPhone, iPad, and Mac. Works offline, no account, no logs.